Why Think Eyetracking?
Think helps deliver on the promise of marketing; Create and maintain profitable relationships with consumers. To date marketing has not delivered on its promise; approximately 80% of all new products...
View ArticleHas Google gotten better?
How many times do you use Google each day? Each week? Each month? Countless times! And would you say you use it in the same way you did a couple of years ago? It’s likely that you don’t. There has …...
View ArticleCredit Crunch, Theft and Checks
As Christmas is almost here I thought is a good time to revist a blog from last year looking at credit rating agencies Equifax and Experian. Last year we found that 97% of people could not find their...
View ArticleWhy does Think Eyetracking sometimes use a sample of 30?
Everyone knows that the more people you use in any kind of test then the better your sample is likely to represent the population as a whole. This applies to questionnaires, polls, observations, and...
View ArticleHollywood & Eyetracking Reveals How To Sell More Magazines
The magazine market is big business! Size of the UK market: 2,600 magazines are sold every minute of every day in the UK People in the UK spend around £2bn on magazines each year 80% of women regularly...
View ArticleWas Blended Too Good for Google?
Search Engine Strategies is back in London next week and it reminded me of the paper that I gave there last year, I thought it would make a good a blog article, so here it is! In 2008 Paul McCartney …...
View ArticleThere are no hard and fast rules in eyetracking
Skip Fidura from Dot Agency recently posted a great article about eyetracking, “There are no hard and fast rules in eyetracking”. Please read his article because it’s got some great messages and he...
View ArticleCuing customers to look at your key messages
This is an example we have used for several years and came out of some very early research we did with JCDecaux, but we have never put it into a blog, so I thought I’d revisit it here. In the …...
View ArticleVisual Saliency Vs Eye tracking Heatmaps
Visual saliency programs exist that are intended to be a cheap alternative, or preliminary step to eyetracking. The basic premise is that our visual attention is drawn to areas of high visual salience,...
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